Research On Marketing Strategy Of DELTA Company In Automotive Industry Of Jilin Province

China's economic take-off is inseparable from the development of manufacturing industry.The manufacturing industry is the main body of the national economy.It is the foundation of the founding of the nation,the organ of the nation and the foundation of the great power.As the concept of "made in China 2025" was put forward in December 2014,the executive meeting of the state council accelerated the implementation of this process and realized the upgrading of manufacturing industry.The aim of "made in China 2025" is to strive for 10 years to make China into the world's manufacturing power.By 2020,it is expected to basically realize industrial automation and further consolidate the status of China's manufacturing power,and the information level of the manufacturing industry will be greatly improved.And in this environment of manufacturing,electrical automation products play a very important role,along with the development of manufacturing,industrial automation and related industry is bound to have a growth spurt.The market size of the electric automation industry has grown from hundreds of millions in the early 1990 s to hundreds of billions today.And DELTA is also a representative well-known brand in the field of electric automation.The industry in Jilin province is driven by "two wheels",which are the automobile and its affiliated industries and the railway passenger cars and their affiliated industries.In particular,the automobile industry and its affiliated industries account for 60% of the industry in Jilin province.And DELTA company electric automation product in Jilin province want to have bigger performance increase,automobile industry is an insurmountable gap!The marketing of industrial automation is quite different from that of traditional industries,although the technical specialty is stronger,but the corresponding theoretical support is still very few.In the process of public relations customers,enterprises lack the corresponding theoretical guidance,especially in the formulation and implementation of target marketing strategies.In the development process of the automation of domestic enterprises not only should pay attention to the development of market economy to consider China's own national conditions and the factors of culture,so for the electrical automation products for an industry to develop the target market marketing strategy is very meaningful.In this paper,the DELTA electrical automation products of the company as the research object,mainly from the five aspects of DELTA electrical automation products of the company in Jilin province automobile industry target marketing strategy formulation for detailed analysis.The first detailed analysis of Jilin province automobile industry on the one hand,overview of auto technology,and concludes the customer form of auto industry,at the same time,the modern marketing theory and made a detailed overview of target marketing.The second aspect of the DELTA electrical automation products of the company in Jilin province automobile industry analysis of the present status of target market marketing work,including product strategy,price strategy,channel strategy,promotion strategy and public relations strategy.In the end,the problems in the marketing of automotive industry in Jilin province are summarized.The third aspect analyzes the electrical automation products supply and demand of automobile market of Jilin province,Jilin province of electrical automation products again at the same time analyze the advantages and disadvantages of the main supplier of the automotive industry,finally the overall demand for electrical automation products market in Jilin province in detail and analyzed the characteristics and requirements.Fourth on the DELTA electrical automation products of the company in jilin province automobile industry developing target market marketing strategy,it puts forward the DELTA electric automation products in Jilin province automobile industry target market positioning,and then set the DELTA electrical automation products of the company of Jilin province automobile industry product strategy,price strategy,channel strategy,promotion strategy and public relations strategy.Fifth in terms of how to guarantee the DELTA electrical automation products of the company in Jilin province automobile industry the implementation of the target market marketing strategy,mainly in the target market marketing idea,the target market marketing organization,personnel training target marketing,target marketing partner incentive and do a good job on the matching of target marketing cost,ensure that the DELTA electrical automation products of the company in Jilin province automobile industry guarantee implementation of the target market marketing strategy.The study makes full use of academic books and marketing literature,reference to other relevant research results,done for this research topic is very sufficient data preparation.At the same time based on the DELTA company of real market data on deep analysis of the used the existing theories,and draws on many other products in the automotive industry successful precious successful experience,combined with the practical problems in the process of marketing,DELTA company conducted a scientific and systematic research.