The Strategy Research Of Liaoning Province Bank Card Business Development

The development of the bankcard industry plays an important role in financial reform, economic development and social progress. After a decade of development, Liaoning’s bankcard industry has formed a system, which gathered a group of banks, business and professional services based on the bankcard. It formed a payment network and industry value chain based on the bankcard.This article uses the theory of bankcard to find the deep-seated problems in the development of the industry and learns from the development experience of domestic and foreign bankcard industry to provide the optimistic strategy in Liaoning’s bankcard industry. This article uses the method of data analysis, systems analysis and comparison and so on. Using a lot of business data, the article compared the developed of bankcard in developed cities in foreign and domestic. It uses the theory of bankcard to do some research on Liaoning’s bankcard industry. Its value lies in take reference to all parties involved and government departments and gives some advice to the bankcard industry of Liaoning.This article includes the following aspects:First, the introduction mainly determines an explicit research direction. It pointed out that Liaoning Province bankcard industrial development is at the initial stage condition, falls far behind by international and the domestic level. It’s necessary to develop Liaoning Province bankcard industry. Second, it has carried on the limits to the bankcard and the bankcard industry’s concept, summarized the theories of the bankcard industrial development strategy. Third, it analysis the development of Liaoning’s bankcard industry and pointed out some problems existed in the market structure, the participants, the distribution of benefits, and the external environment. Fourth, the article learned the experience in domestic and foreign experience.Fifth,using some bankcard’s theory, the article put forward a series of industrial strategy, including the optimize of the operation, market structure, and the mechanism for the distribution of benefits.