Research On Marketing Solutions For The Accounts Receivable Problem Of Sichuan EM Technology Co.,Ltd.

With the industrialization of China, the competition among companies becomes more and more fierce. In this situation, most of the companies have to expand the market by the way of credit selling. And subsequently, the problem of accounts receivable rises since many clients fail to pay in due course, and this has caused great risk for company operation. Therefore, how to solve the problem of accounts receivable, is of strategic significance for a company.This paper elaborates mainly on the problem of accounts receivable in Sichuan EM Technology Co., Ltd.(Hereinafter referred to as EM). EM is the largest company that produces insulating materials in China. Credit selling has contributed a lot to the development of EM Company. However, the problem of accounts receivable is now becoming serious, and has impeded the operation and development of EM. Based on marketing and accounts receivable related theories, the author studies the current situation of accounts receivable in EM, and analyses its adverse impacts on the company operation. And then considering the causes of the accounts receivable problem and credit selling, the author gives his solutions from two sides, i.e. internal causes and external causes. And the solutions will help the company decrease account receivable and avoid bad debts.The significance of this research lies in that it find a new way for company’s accounts receivable management through the case of EM. And also, the author does research on the accounts receivable management theories from the prospect of marketing, which will provide an example and reference for other companies troubled by the same problem.