Marketing Strategy Research On L Residential Project Of T Group

With the implementation of a series of macroeconomic regulation and control measures in recent years, the real estate in China has entered into adjustment period. Under the circumstances of a brand new situation and environment, real estate enterprises have to improve their market competitiveness in order to achieve a better development. Therefore, marketing of real estate becomes more important at this point, especially how to scientifically and operationally implement the marketing strategies will lead to the success or failure of the projects.According to the demand of L residential project of T Group in South Korea and based on the marketing theory, this article analyses in details the internal and external environment of T Group, and the current situation of Shenyang real estate market, by using SWOT analysis, and explains the opportunities, strength, advantages and inferiorities L project is facing, especially the incomparable advantages such as branding, positioning and transportation it has. In this view, the theme park will fill in the industrial blank in Northeast and meet the market demand.With the respect of the comprehensiveness, scarcity and internationalization, this article regards high income and highly educated classes as the target market, and makes the market positioning accordingly, which is to build this project as the first foreign and high-end deluxe finished houses in Shenyang. Therefore, this article frames the specific strategies of products, pricing, channel and sales, as well as with marketing strategy and regulation and control measures for L project.