Research On The Production Strategy In Michelin Shenyang Tire Ltd. Co.

Michelin Shenyang Tire Ltd. Co. is facing the great changes to react with the market change&Michelin Group investment strategy. One of the key actions is to research the production strategy, define the related strategy to adapt to the changes&support the realization of the strategy. The aim of this article is to study how to select the production strategy&to ensure the realization of the strategy.Firstly, the article takes analysis on the market environment&the operation condition of Michelin Shenyang Tire Ltd. Co.. Take deeply analysis on the macro economic environment, industrial environment, competitor production capacity and so on. Do comparision with competitors, and analyze the competitors’strength&weakness, get result of SWOT on Michelin Shenyang Tire Ltd. Co..Secondly, define the production strategy based on the analysis result. Analyze the product selection, production capacity selection, cost&research strategy, define the target&indicators on them.Last, it foucs on the important points during the strategy implementation, evaluation&adjustment in the actual operation. Define the principle during the implementation, define the milestone, define the production realization evaluation system, to detect&adjust the gap during the strategy implementation. It describes how to guarantee the ability of the resources too. It figures out the potential development on personnel ability&how to realize production strategy.