| Financial management as the company an important component of management in order to meet internal forecasts, planning, control, decision-making, coordination, accounting, analysis and evaluation of a series of corporate economic activity. With the advent of the global in financial crisis, financial management is very important. How to effectively use corporate resources to develop implement corporate strategies to adapt to the external environment for enterprise’s survival and development.Management Game simulates a competitive environment for international market. In this simulated environment, the company’s operation and management related to marketing, production, finance and so on. Punc is one of the simulation companies in this Management Game. The author served as the firm’s Chief Financial Officer (CFO), involved in the development of Punc Watches Company2009-2011annual financial strategic management, this paper according to the author involved in the management of the actual situation of writing made.The financial strategy of Punc is based on internal and external business environment and the company’s overall strategy developed and implemented, and Punc, including the company’s financial strategic management of the fund-raising strategy, investment strategy, the profit distribution strategy etc.Based on DuPont analysis theory, analysis Punc Watch company, the financial indicators of the changes, to understand the strategic objectives of enterprises completion. |
