Marketing Strategies Research Of Mine Jinn Company

With the rapid development of information technology and e-commerce comprehensive popularization, the e-marketing has already broken the traditional enterprise marketing and business operation, made the different levels of impact on operation modes and management concept. This project aimed to Mine Jinn Non-ferrous Metals Co.,LTD. network marketing planning, and strive to analysis, how to establish the complete marketing tactics, in order to achieve expanded enterprise market shares, promoting the market competitiveness of purpose, as the national basic industry of non-ferrous metals industry in the network marketing.Combined with marketing relevant theoretical knowledge, this thesis expatiates on interlinked and differences of network marketing and traditional marketing. For network marketing is the development of the enterprise strategic choice, considering the characteristics of era characteristics and informatization. It’s the necessary mad of improving the core capability of enterprise and corporate image, achieving foreign fully adaptation, rapid response, internally efficient communication, quick decisions, in reducing enterprise expenses at the same time.This thesis tries to judge the external environment and discern Zinc Sulfate Monohydrate market, mainly through the analysis of the current situation of the industry status and the enterprise internal. Formulate the complete enterprise tactics of network marketing through with the combination of enterprise internal current status.In formulating strategies, making marketing methods for the enterprise from the marketing and the characteristics of times in detail, that mainly from the product, price, promotion, channels and service strategies.In the strategy of execution, achieve marketing strategy requirements through the website construction of enterprise portal and the promotion of external portal, enterprise portal, search engine, E-mail and so on. The promotion above was analyzed detailed for such elements as related websites, expenses required. At last, this thesis proposed a series of measures which safeguarded the effective implementation and control method of marketing tactics.according to the company’s overall management and marketing situation. Through the monitoring of internal and external environment, also with the advertising investment returns control, the implementation of marketing tactics is evolving with the marketing effect of control and improvement to ensure that the marketing strategy of MineJinn Non-ferrous Metals Co.LTD can adapt to changing environment of market competition. Based on the current situation of marketing, the analysis method of this thesis is integrated theory with practice through a tremendous amount of information about literature and marketing. Qualitative analysis with proper quantitative analysis has been used to make useful marketing strategy from the development of MineJinn Non-ferrous Metals Co.LTD firm and dealing with competition aspect. The research results are significant to not only the further development of MineJinn Non-ferrous Metals Co.LTD, but also the enterprise of non-ferrous metal industry.