Research On On-line Marketing Tactics Of Finn Cosmetics Company

The purpose of this paper is to research suitable marketing strategy andmarketing channel for the development of Devin cosmetics company. Today, thenetwork marketing cosmetics is so popular, it obviously do not have relativelycompetitive enough still take the relatively traditional marketing channel for Devincosmetics company. In order to make the Devin cosmetics company has moreadvanced marketing strategy and marketing channel, stronger marketcompetitiveness. This paper analyzes the network marketing development path, andthe growth trend of network marketing of Finn cosmetics company in recent years.Devin cosmetics company should also be fully aware of the importance of networkmarketing channels, continue to expand sales network way, realize the enterprisefrom offline to sales for online sales, create more economic benefits for the company.As a new marketing mode, Network marketing has a very long history, and it is alsoa new form performance of direct marketing. Direct marketing release all kinds ofinformation to find the market and the response of the target market member throughvarious media and advertisement. And at the same time, it also make combinationmarketing using database and multimedia, and it promotes the development of theenterprise network marketing, provides a good opportunity. So we can say that it hasa very important practical significance.The average growth rate of the Cosmetics market is significantly higher thannational economy, various cosmetics company set off a huge marketing war in orderto win more market development. Under the background of such a big change, theresearch on cosmetics marketing strategy is significant:Firstly, it is the needs of the development of its own was cosmetics company, especially the cosmetics industry gathered in low-end product line, and a goodmarketing strategy is related to a company’s life and death;Secondly, the development of the cosmetics industry requires innovation andeffective strategy, a good marketing strategy and excellent employees can make theenterprise management upgrades,and better promote the development of cosmeticsenterprises;Last, facing the international competition, we need more and more excellentstrategy to guide us.The only shortage of this paper is that, this paper based on the theoretical study,concluded the network marketing channel suitible to cosmetics company using themethod of comparative analysis, that is to say, the main research content of thisresearch is qualitative research, the quantitative study is rare, and there is no relateddata as support, the conclutions the study made can not get most people’s affirmation,and they are unconvincing.Hope the implementation of network marketing business channel would be ableto implementate smoothly, seize the development trend of the Times’, and crate aprofessional brand image for itself.