The Research On Online Sales Optimization Scheme Of Sancor Infant Formula In M Company

As the second largest infant milk formula Market in the world, China is the focusof important international and domestic dairy production manufacturers. After themelamine event in2008, imports brand milk powder become absolute main force ofChina’s high-end infant formula market, and Chinese consumers become the mostimportant consumer group in the high-end infant formula milk powder. With thechange of people’s ideological concept, people gradually accept the newconcept--online shopping, online sales have become an indispensable and the basicconditions of infant milk powder enterprise. SanCor brand of M company, how tosell online and keep ahead market share in such a fierce competition infant formulamarket of China, will become the most important subject in its strategy.Combined with relevant marketing theories，the article analyses current onlinesales strategy and problems existed of SanCor infant formula in M Company, andraised one set of suitable online sales optimization scheme of SanCor infant formulain M company based on4Ps．According to the application of "SWOT" method, thearticle points out the advantages and existing market opportunities of SanCor infantmilk powder. The paper finally puts forward the online sales optimization scheme andsafeguard measures of SanCor infant milk powder, to promote the development of theSanCor infant milk powder market in China and make the enterprise strategyrealization. The author conclude: In the Chinese market, the key to international brandto make success is pay attention to Online and Offline channel. On the premise ofensuring product quality, SanCor as an international infant milk powder brand leader,common development of Online and Offline channels, is the effective way to meetconsumer’s needs and exceed consumer’s expectations. This conclusion has universaloperation significance to dairy enterprise and infant food enterprises.