The Study On The Relationship Between The Employer Branding, Perceived Quality And Job Search Tendency

With economic development, especially after the financial crisis, more and more companies are trying to improve their competitiveness. how to play the existing talent is an issue that each company has to face."education, employment, keep people" work is the primary task of every human resource management workers, it is an important part of their daily work. But as a business, the ongoing internal construction, how to strengthen the external talent attraction, is the key to maintain the vitality of enterprises. New blood, fresh water is the driving force for the continuous development. Faced with millions of graduates each year, how to effectively attract talent, identifying talent, hiring personnel, as an employer, companies have in-depth consideration many aspects, especially in the study of job search behavior. With the in-depth study of the behavior of the job, the employer brand research got the attention of academia, but also paper over the impact on job search behavior of the employer brand as a research topic of why, look forward to the development of the academic community gave an effort.This Survey research based on literature, useing SPSS21.0as analysis tools, from an empirical point of view, researching the graduating students. Discuss the influence that employer brand on the job tend. the perceived quality also be discussed as the mediating variables between the employer brand and the job tend, as well as personality traits as the moderator role. This article includes the following five parts:The first part describes the background and significance of the research, research methods and research procedures statement adopted at the same time discusses the innovation of this paper and the main content of each chapter..The second part reviews the employer brand at home and abroad, perceived quality and job orientation literature, summarized the existing research..The third part of the study is to determine the definition of study variables, according to the proposed research model theory summary, clear research hypothesis. The fourth part is the data analysis. Processed by SPSS21.0questionnaire results, a method of measuring the empirical analysis of relevant research results.The fifth part is the results analysis, constructive comments relevant to foresee possible future development direction and pointed out flaws in this study.Through analysis, we draw the following conclusions:(1) For graduating students in Dalian, the employer brand has significant mpact on the job tendency, reflecting the student trait in the cognitive behavior and characteristics of the work to a certain extent.(2) The perceived quality of graduating students on employer brand has significant differences in job search behavior. Especially the economic value and the interest value of employer brand, high perceived quality will facilitate the generation of job search behavior.(3) Personality traits has moderating effect between perceived quality and job search behavior, especially extraversion personality traits and responsibilities.The main innovation of this research is as the following:(1) Based on existing research job tendencies, and more from the employee’s gender, age and other characteristics of their impact on employment tendency, more a lack of research conducted in the perspective of the employer brand, especially innovative in this article will be perceived quality as a mediating variable, explore its intermediary role between the employer brand and job orientation for the study of employers and job seekers tend to open up a brand new direction.(2) The object of study for graduating students to explore the relationship between the employer brand to its tendency among job seekers, while focusing on the job search process, personality traits tend to influence their perceived quality and job regulatory.In a subsequent study, can increase and improve the survey sample, such as the introduction of study variables, and thus the employer brand on the job tend to influence the mechanism for a deeper exploration.