Study On The Influence Of Market Structure On Technological Standardization

With the human coming into the era of information， technologyhas gradually become the key factors of production. Meanwhile,technical standard has been the commanding heights of enterprisecompetition. Any enterprise that wants to win in the fierce marketcompetition must have its own technical standards rise as the De factostandards. The essence of the standard competition is measuring theircompetitiveness with each other, what’s more, which is the contest ofnational power. Technological standardization has become a newmarket behavior in the modern market. There are many factorsaffecting the technology standard. Market structure is one of theimportant factors influencing technology standard. Market structuredirectly affects the system structure of standard establishment. It alsoaffects the strategy and behavior of enterprise in the marketcompetition. High tech industry technology standard has weak capacityand international competitiveness in our country. To strengthen theability of technological standardization is important for China todevelop high-tech industries and improve international competitiveposition.This paper first made literature review on the market structure,technological standardization and the relation between market structureand technological standardization. Then this paper carried on thesummary of relevant theories of the market structure and technologicalstandardization. On the basis of the theory overview from two aspectsof the morphology of the market structure and market structureelements, this paper made the qualitative analysis of the influencemechanism of market structure on technological standardization. In thetheoretical analysis, we concluded that the inverted u-shapedrelationship may exist between technological standardization andmarket structure. Then this paper carried on the statistical analysis onthe present situation of the market structure and technicalstandardization of high-tech industries in China. According to theoretical research and statistical analysis, on the basis of panel dataof high and new technology industry in China from1996to2011, weestablished the corresponding econometric model, and then carried onthe empirical test on the relationship between the two. Throughempirical analysis, we verified inverted u-shaped relationship existingbetween the technological standardization and market structure. Finallythis paper summarized the conclusion of quantitative analysis. On thebasis of theoretical research and empirical test, we put forwardrelevant policy suggestions to help technological standardization ofhigh technology industry in China.