Research On The Development Strategy For Hunan Huasheng Energy Company Technology Co.Ltd

Hunan Yesheng Energy Company Technology Co., Ltd (hereinafter referred to as:Yesheng Energy Company), is an enterprise that engages in researching and promotingthe technologies of low carbon alcohol energy. Based on the strong research capacity,developed marketing network and generous management ability, the company hasbecome a leader in its industry. Along with the primary stage of the industry enteredinto a perfect competition status, the voice for integration and restructuring is rising,enterprises have become the center of this reform. Under such circumstances, it iscritical to the company’s development strategy for how to realize the integration ofrestructuring and how to achieve the economics of scale.Firstly, the paper systematically analyzes the background of low carbon alcoholenergy industry. The analytical and practical values of this research have beenproposed when combining with the current market competition situations. The researchmethods and ideas are based on the comprehensive review of low carbon alcoholenergy and enterprises’ development strategies. Secondly, the internal and externalenvironment of Yesheng Energy Company is analyzed from the country and provincelevels in low carbon alcohol industry. The aspects include the macroeconomicenvironment, development prospects, the competitive structure of the industry, thecompany’s resources and capabilities, etc. Additionally, the strengths, weakness,opportunities and threats of Yesheng Energy Company are analyzed. Finally, manysolutions of combined strategies to achieve the goal of the development strategy of thecompany are put forward. Moreover, advices for the possible difficulties emerged inthe process of strategy implementation are discussed.According to the analysis, this paper proposes appropriate guidance for YeshengEnergy Company to improve its core competitiveness and realizes leapingdevelopment in today’s high competitive environment through the integration ofrestructuring strategy. The results have reference significance for the low carbonalcohol energy industry.