The Research Of Small Micro-enterprises Financing Based On The Internet

At present, the structural contradictions of China’s economic development have become increasingly prominent, and small and micro enterprises gradually become the new engine of economic development. In this case, our government puts forward to build inclusive financial system, so that financial services can benefit disadvantaged groups including small and micro enterprises, farmers, urban low-income groups. Network finance have reached a prosperous stage of development, which has a unique advantage in addressing the financing of small and micro enterprises. In this thesis, the research of small and micro enterprises financing innovation based on Internet has a dual meaning of reality and theory. On the one hand, network financing platform can effectively resolve information asymmetry and mortgage problems of the small and micro enterprise financing, reduce transaction costs, spread risks, expand the coverage of financial services, becoming an effective way to solve the financing difficulties of small and micro enterprises. On the other hand, the internet small micro-finance is a new thing, there are a few scholars study on it. In this thesis, combine the small and micro enterprise financing with network finance, so research angle of this thesis is comparatively novel, so facilitate in-depth study.This thesis takes the methods of comparative analysis for domestic and international network financing. Internationally, the Internet small micro-finance model developed earlier, thanks to their comprehensive credit systems and the support of government. In 2005, the England set up the world’s first network lending platform- Zopa, and in 2010, founded the online ticket marketplace- Marketlnvoice. Wells Fargo Bank, with its Powerful network information technology creates America’s most comprehensive online banking service system, become the top-ranked bank in the field of small and micro credit. Lending club founded in 2006 has grown to become the world’s largest online lending platform. Currently China’s Internet small micro-finance develops rapidly and many kinds of platform models come out. This thesis also adopts the method of combining qualitative analysis with quantitative analysis, with real-time updates of data on PPDAI. The thesis gathers the multiple consecutive time borrowing data on a regular basis, and empiricallystudies factors affecting the lending will of lenders, with per unit loan process as the dependent variable in a innovative way, fitting the causal relationship between independent variable and dependent variable well, that contribute to further analyze the problems of China’s online lending platform.Through theoretical and empirical analysis of various types of network financing platform and learn from international experience, this thesis reaches the conclusion that there are a series of problems, such as the credit environment is not sound in China, the trading mechanism of net borrowing is imperfect, network lending legal construction lags behind. To better support the development of small micro financial, our country should improve the legal supervision mechanism, innovate risk control mechanism, improve individual and enterprise credit system, increase government support for small and micro network financing and so on.