Study On The Construction Of National Brands From The Perspective Of The China Dream

With the sustainable development of globalization and the deepening of economicintegration, national brand is playing an important role in international community as acapital part of national soft power, and becoming the new international consensus andresearch orientation.Since the reform and opening up, China has achieved a rapid development ineconomy and great improvements in comprehensive national power and influence, atthe same time,China is confronting many new problems and challenges.National brandconstruction is one of the primary strategic challenges that China is facing with,and howto build an efficient national brand and make china understood by the world is anessential project worth researching.This article,based on China national brand,mainly studies how to build Chinanational brand strategy in order to improve the competitiveness and influence that Chinanational brand has in the international community under the new trend and the processduring which our whole nation make arduous effort in realizing the China dream.Thearticle systematically analyzes the issues of unclear brand location,bad influence onimage of government and the lack of brand core and so on,which occurred in theprocess of China national brand construction recently.In addition, this article also takesthe case-study measure towards analyzing the successful experience of national brandconstruction of Singapore,South Korea and America from different aspects in order togain international experience for the national brand construction.On the basis of this,the government of China has raised relating policies andstrategies under the view of country trade construction: With China Dream the guidingprinciple, we should define"dream" as a keyword while making China a brand countryscientifically; to emphasize the leading role of the country in the construction whilecentralize the country’s dream and to set up the managerial committee of country tradeto promote the image of government; to leading the pivotal role of enterprises in the construction under the support of entrepreneur’s dream; to let the civilians to play thefundamental role in the construction and to strengthen their awareness of trade andenhance the quality-oriented education.