Research On Construction And Application Of Evaluation Index System On Socially Responsible Investment

Along with the Social Responsibility has received extensive attention of academia andindustry, as a new mode of investment which contains both economic responsibility andsocial responsibility, the Socially Responsible Investment for the development of CorporateSocial Responsibility in China opened up a new direction and new roads. At the same time,investors begin to pay attention to corporate governance, environmental protection and SocialResponsibility, and use it as a measure of selecting investment object. Coordination andsustainable development of economic, social and environmental will eventually be the futuredevelopment trend, as well as the Socially Responsible Investment will be the futureinvestment trend. This study is conducive to provide a reference basis for investors to developthe Socially Responsible Investment strategies, also benefits to formulate the SociallyResponsible Investment policy and impel the enterprises to better fulfill the SocialResponsibility.Based on the review of the history of Socially Responsible Investment, throughcollecting and arranging relevant literature, combined with Social Responsibility Theory,Stakeholder Theory and Social Contract Theory, the paper defined the connotation of SociallyResponsible Investment, and used the research mentality of "theoretical analysis, empiricalanalysis" and the methods of combination of qualitative and quantitative to build the economy,the internal stakeholders (shareholders, employees) and external stakeholders (consumers, theenvironment, government, creditors, public welfare and suppliers) Socially ResponsibleInvestment appraisal dimension model and consists of9secondary indexes,21tertiaryindexes and81index level4of the Socially Responsible Investment evaluation index system,then used questionnaire investigation and expert scoring method to select the evaluation index and used analytic hierarchy process to determine the index weight, at last, carried on theempirical research by fuzzy mathematics comprehensive evaluation method of shanxi eightlisted companies of different industries and concluded the final comprehensive evaluationresults.In the full theory and empirical analysis, the paper formed the following main ideas anduseful conclusions. First of all, the evaluation of Socially Responsible Investment of shanxieight listed companies in general is not very ideal, the overall rating for the "general",indicates that Socially Responsible Investment development in shanxi is still in its infancy.The second, secondary evaluation results contrast analysis showed that the creditors,employees and suppliers evaluation level is higher and more stable, shareholders and publicwelfare evaluation grades center and relatively stable, environment and consumers evaluategrates basically stable, but is low, government and economic evaluation of the most unstable,different between companies of high and low. Once again, nature of the industry create adifference in the score. Fourth, the listed company overall Social Responsibility managementsystem is not perfect, it is indispensable to promote overall social responsibility consciousness,strengthen the Social Responsibility management system and evaluation system, to payattention to the environmental management and consumers management.