The Influence Factors Of The Mobile Application Download Process Research

With the development of the mobile Internet, mobile application distribution has become an important industry.Distribution is often viewed as the important entrance of the mobile internet. How to identify the influence factors of the user in the process of distribution of the mobile application, how much influence these factors act on the process.On the basis of the former research, we can propose some effective suggestions to enhance the efficiency of distribution, improve the user experience, and optimize the enterprise operating resources, these suggestions means a lot to the Internet enterprise and the terminal manufacturers who are faced with the relevant problems nowadays.From the user perspective, this paper adopts the method of empirical analysis, combining the statistical population variables, and the classic consumer decision making theory.and make out the user in the process of mobile application distribution behavior segmentation, the main factors that influence the extraction, and factors affecting building mobile。 applications distributed user model. And collect users’ data by the way of questionnaire survey, through the analysis of sample data to draw in the mobile application distribution link, various influencing factors on the degree of the influence of the user and the relationship between various factors.The results of the study, said that product quality, platform, incentive and reputation, product prices, and the media influence play the important role on the users in the process of mobile application distribution, Product quality, product prices, and the media a, platform, public praise are the main four factors affecting the users. Different genders of users on the price, quality, real information, platform has significant differences on the incentives. Male users pay more attention to the quality of the application, but the attention to the price is more sensitive than women, in the process of the real information, the crowd around, download the fluency of the influence of the influence of male and female users do not exist significant differences.Combined with the research conclusion, to improve the effectiveness of the distribution of platform, this paper puts forward seven suggestions, respectively from the improvement of quality, brand, incentive, reduce risk, social distribution, user portrait, html5technology follow aspects put forward the feasible suggestions.