Research On Brand Marketing Communication

SNS is an interactive Internet-based communication technology, the way to a new technology which means the spread of infiltration to the network, greatly changed the way people access to information, changed the way people carry out exchanges, Internet to disseminate information to the media, entertainment, and interpersonal relationships among the integration. Happy network and all networks with representatives of the SNS for the network model has infiltrated every Internet user's daily life, learning and entertainment. At the same time, SNS was exhibited by these strengths and its unique adhesive also brings to the business of branding a broad market opportunity. But in the meantime, happy net SNS site specific operations are facing the way in product placement, audience Shenmeipilao registered user to reduce specific problems such as this with the SNS in the happy use of web sites such as the way, also implanted with the site itself, the way the content, this is a serious problem.This is to SNS brand marketing applications for basic research perspective, networks and internal networks through the happy typical cases, combined with new media to introduce the basic theoretical knowledge of SNS in the current environment, combined with brand marketing status of The successful experiences and shortcomings. This research indicates that the current development of the SNS's brand marketing is not enough, basically in the advertising label pasted the stage, this use of the entertainment features in the SNS and interpersonal function as the basic premise, using the general advertising "combined" approach , that is, network or entertainment oriented, advertising is only Zuo Wei Qi label exist, I believe that such an approach can bring Shijue pollution, pure entertainment and Interpersonal Communication Function will have Shenmeipilao long time, the lack of discussion and deeper and a more cooperative way of new content-based brand development patterns play an inevitable trend. By combining network and other related cases happy, analysis of the current virtual social networking platform SNS brand when making gaps and deficiencies, and the author's vision of home network for example wheat, discusses the possibility of improvement. This study further pointed out that, SNS as an effective way to network interaction, increased audience participation and interactivity, the audience played the role of cohesion, but only popular SNS in the pool of the most elementary functions, SNS site The current operator is limited to this bottleneck constraints, an increase of Internet users using the Web site of resistance factors and we can not effectively achieve site content, web advertisers and web site interaction among users, this site should abandon SNS the SNS itself as a purely technical means for profitable business ideas, but to SNS this new Internet technology as a support to achieve depend on the content, advertisers and web sites, interacted with registered users..