Research On Channel Of Distribution Strategy Of Mobile Telephone Product Of Telling Communication Jilin Branch

Telling Communication company Jilin Branch is the only branch of auditionscommunication area in Jilin province, is responsible for the auditionscommunication in Jilin province mobile telephone products, distribution channelssuch as business development and management. China mobile telephone productsindustry in the21st century, there are a lot of new problems, past the old mode ofdistribution channel has been unable to adapt to the rapid growth of mobile phoneproducts market development speed. It is in this context, this study will auditions inJilin province branch of mobile phone product distribution channels as the researchobject, using scientific research methods to study the distribution channel strategyoptimization problem, makes every effort to solve the following research questions:(1)Be clear auditions Jilin branch distribution channel of mobile telephone productsdevelopment status and future development trend of the environment, from the trendand demand of the channel member to find distribution channels of the constructionof the breakthrough.(2)Be clear distribution channels of mobile phone products ofTelling Communication company Jilin Branch’s strengths, weaknesses, opportunitiesand threats, clear its own development goal of the construction of the distributionchannel.(3) To the mobile phone product distribution channel mode as the core,according to the distribution channel integration of human resource, technology, andmore aspects, in an effort to further promote auditions Jilin branch expansion ofmobile phone product distribution channel.(4) For the Telling Communicationcompany Jilin Branch mobile phone products, the development of distribution channels to build further strategic reference.To solve the problem of above research, this study will be divided into fourparts. The first chapter is introduction, in this paper, on the basis of the researchbackground and research significance, proposed in this paper, the research question,and around issues of research planning the research content and research framework.The second chapter is the Telling Communication company Jilin Branch’s mobilephone products, starting from the channel characteristics, channel problem ofanalysis of problems existing in the existing channels. The third chapter has beenclear about the channel development and development trend of mobile phoneproducts, and further analyzes the requirements and characteristics of channelmembers, and uses the SWOT analysis method to analyze the TellingCommunication company Jilin Branch’s the strengths, weaknesses and opportunities,threats. Chapter iv of Telling Communication company Jilin Branch’s channelmanagement put forward the targeted solutions, and according to the solution,provide the corresponding security measures, to promote the distribution channelstrategy can effectively implement.This article innovation spot has the following several aspects: first of all TellingCommunication company Jilin Branch, analyzes the present situation of distributionchannels of mobile phone products, has been clear about the distribution channelsfacing the reality of the problem. Secondly on Telling Communication company JilinBranch’s mobile phone product provides targeted distribution channel strategyrecommendations. Finally and around policy recommendations put forward thecorresponding safeguard measures, the Telling Communication company JilinBranch’s mobile phone product distribution channel construction has very importantreference and reference.