Research On Marketing Strategy Of Tianyin Communication

The world's first mobile phone was born at 1983,today mobile phone has experienced 30 years of development.The development of China's mobile phone has also experienced a similar process.At the last century ninety's,the real analog signal of the mobile phone became popular in China,and then China's mobile phone business developed quickly.By the time 2004,3G era opened in China,mobile phones entered in a period of rapid development,mobile phone has become indispensable in people's daily life,especially the development of science and technology make the phone is no longer a simple voice and text communication equipment,but entered the era of intelligent.Smart phone is gradually replacing the PC network media tools and has really occupied the overlord of the personal smart products market.Mobile phone channel manufacturers is one of the most important industries in the rise of mobile phone sales.Can be said that mobile phone sales makes mobile phone channel manufacturer's prosperity.In turn,the promotion of mobile phone channel manufacturers also make the mobile phone manufacturing and sales industry developing in an unprecedented situation in china.From the country on behalf of the business to small and medium sized channel manufacturers,China has gradually formed a stable mobile phone sales chain.In recent years due to the fierce competition in the smart phone industry,mobile phone manufacturers are under pressure to reduce profits,and seriously affect the mobile phone channel business profits.As one of the four big companies on behalf of the mobile phone business Telling company in the compression mobile phone channel marketing share of war can not be spared.From the beginning of 2013 sales of Telling company continued loss of mobile phone.How to make the marketing strategy to adapt to the current situation of the development of smart phones has become a problem to be solved.This paper first discusses the part associated with the channel theory,then from Telling company development history,the era of smart phone mobile phone sales channels,the development of Telling company channel manufacturer,the competition Telling company channel manufacturer facing,and mobile phone direct supply mode five aspects analyzes the process of the evolution and development of China's mobile phone sales model,focuses on the analysis of mobile phone channel manufacturers development and the reasons for the decline.And conduct detailed analysis for Telling company,emphatically analyzes the effect of direct supply mode to Telling company.And then combined with the current smart phone market,the traditional channel of Telling company was analyzed by SWOT,analyzing traditional channel supplier Telling company's advantage and disadvantage,and the opportunities and challenges which industry environment bring to Telling company.Finally according to the analysis,proposed Telling company improvement strategies from five aspects,Intelligent mobile phone development and customization which involved in the subdivision industry,expand cooperation with operators,increased sales means by diversified business,vigorously develop the virtual operations,continue to increase investment in the field of mobile Internet,In order to provide a theoretical basis for the mobile phone channel get out of the predicament.