Study On The Risk Management Of Sansha Tourism

Sansha tourism development faces all kinds of risks. Risk control and management over tourism development helps us to recognize types of uncertain or potential risks in advance, evaluate the risks, take measures for the risks accordingly and restrain the risks within a range.The main contents for this article include recognizing and analyzing kinds of risk factors for Sansha tourism development so as to create a risk evaluation system and put forward related strategies and measures for the risks. What is original about this article is that the development status quo of Sansha and sorts of risks of tourism development are referred to as breakthrough points which help to analyze the risk factors of Sansha tourism development via analytic hierarchy process. Sansha tourism development risk evaluation system is built by using fuzzy comprehensive risk assessment method and Sansha tourism development risk control measures are raised to specific risk types.Analytic hierarchy process is used for analysis and research. The risk factors for Sansha tourism development can be ranked according to the descending order of weight as follows:management risks, social risks, economic risks, regulation risks, natural risks, environmental risks, political risks. The analysis conclusion reached by fuzzy comprehensive risk assessment method is that the risk of Sansha tourism development is relatively low and it is feasible, but related control measures need to be taken to types of existing risks. In a bid to avoid risks, decrease the influence that risks bring to Sansha tourism development, promote good and healthy tourism development as well as the safe development and operation of Sansha tourism, this article proposes the necessary effective measures to existing risk types on the basis of a comprehensive analysis on risks and traits that will possibly appear during tourism development, which plays an important guiding role in theory and practice for developing Sansha tourism and creating a safe, convenient, high quality and sustainable Sansha island resort.