In The Process Of Enterprise Growth Strategy Research Of Financial Risk Control

Modern enterprise due to the influence of financial risk, life is generally shorter,become the serious obstacle of sustainable development, and influence enterprise plaguedbusiness owners and managers of a very important problem. Enterprises in the process ofgrowth, facing more risk, including financial risk is the main factors influencing theenterprise continues to grow. Sustainable development, is a major task faced by the currentbusiness.This article is based on the basis of existing literature, through the observation andanalysis of the enterprise life cycle using qualitative growth stage model, this article analyzesthe essence of financial risk, the mechanism of formation, based on the previous analysis,specific research enterprise initial, specification period and the stability of financial riskcontrol policy, keep the continuous development of the enterprise.This paper first introduce the basic principle of financial risk control theory, putsforward the connotation of enterprise financial risk control and the goal； Again, concludesthe characteristics of different growth stages of enterprise financial risk form, at the sametime, according to the enterprise life cycle theory to establish the financial risk control model;Finally, summing up the characteristics of different stages of the financial risk control, it isconcluded that different stages of financial risk control strategy, promote enterprise sustained,healthy growth.In the writing process of this article, we introduced a toymaker the collapse of theenterprise group as our examples of analysis and research on the enterprise financial risk.From the collapse of the ranyon enterprise group case we draw the attention of enterprisefinancial risk and prevention to enterprise’s creation, standardized operation, second startupis very important.