A Study On The Use Value Of Commodity And The Audiovisual Effects Of The Advertisement

At present, all the best-selling commodities in the market are those suitedto particular tastes that centered in the consumers’ needs, that is to say, thevalue of a commodity depends on the consumers’ needs not the producers’.With the rapid development of the economy and the increasing advancementof people’s living standard and cultural qualities, people pay more attention tothe functionality of the advertisement not just pursue its audiovisual enjoyment.In fact, most current advertisements manage to satisfy the audiovisualappreciation people have towards its formality without considering theaudience’s psychological needs about the information of its practical function.Therefore, the publicity is separated from the nature of a commodity and itcannot play a role of guiding the people in facilitating their lives, which causesthe appearance of considerable commercial advertisement in the market. Thatcannot well serve the mass audience or the entrepreneur, moreover, itemphasizes the current commercial advertisements lack the humanizedembodiment and aspiration.The accurate demonstration of the use value of a commodity inadvertisement is to make the audience experience a purchasing mood whenpurchasing. As the development and change of the commercial society, thedetailed commodities will be increasing constantly. Integrating the use valuewith the whole advertising campaign is easy to create commercialadvertisements which are beautiful in form and reasonable and efficient.Similarly, the consumers require that the advertisement planner should absorbnew designing elements and rules from the rich and detailed commodities inorder to fit in with the people’s picky minds which are increasingly short ofpatience. Making the use value as the theme of the advertisement will become a designing method full of powerful vitality. All of these are to strive to put thehuman being at the first place and humanize the commercial advertisements.Only sticking to people-oriented ideas can ideal advertising environment whichis full of vitality be created.