Zhengzhou Pengcheng Square Urban Complex Project Investment Decision-Making Research

How about a business combination or a large urban context for investment decisions? Complex investment decision-making of key point is what? Its fundamental difference with residential investment decisions? For commercial real estate investment is an urgent issue=Taking zhengzhou city PengCheng square complex project as the research target, a detailed analysis of the urban complex project investment decision-making process, not only to answer the "zhengzhou city is a deep in the city?" And "zhengzhou city PengCheng square complex is worth investing?" Two investment decision problem, more important is summed up the emphasis of urban complex investment decisions。In this paper, the author through the whole process of investment decision, deeply appreciate to urban complex investment decision is a huge systematic project, for just enter PengCheng group in the field of commercial real estate, as a new revolution。PengCheng group development housing more than20years, the mature product line dominate the market, for the purpose of sale, the pursuit of high flow、high yield, residential investment decision point is whether the project income index reach the standard investment。Unlike the sharp, a commercial complex、a large city complex investment decision-making is the key point positioning is accurate, to hold, for the purpose of advocating sustainable development。And constitute a complex commercial positioning with combination of the form and in the next five years、ten years、even twenty years to the survival and development of decision success or failure of urban complex。 Children can use an image analogy "important, more important is to bring up their children"。At the same time, this paper investment decision conclusion is:1、stable macroeconomic environment health, zhengzhou city, the real estate market development is good, zhengzhou is a deep、long-term development of cities, suggest PengCheng group in zhengzhou city。2、this parcel is the core of zhengzhou area of scarce resources, suitable for building high quality urban complex, is an excellent show PengCheng brand carrier. Ground overall positioning and business form in line with market practice, and income index more than PengCheng group standards, recommended PengCheng group investment in zhengzhou city PengCheng square complex projects。...