Research On Business Strategy Of Taihu County Financing Guarantee Co.,Ltd

Under the conditions of today’s market economy development, small andmedium enterprises play an increasingly prominent role in meeting the individualneeds of the residents, achieving socialized professional collaboration, technologicalinnovations, and increasing employments and other aspects. Meanwhile,developments in small and medium private enterprise economy are major strategicinitiatives to achieve total economic output contention of Anhui Province beingadvanced, to actualize middle level of incoming average per people, and to make theentire incoming level to be advanced in the whole country. And is also essential inensuring synchronization with the national in constructing a moderately prosperoussociety. Although in recent years, SMEs in Anhui Province are going through abooming development, but there are still many problems plaguing the developmentand growth of such enterprises, including small and medium enterprises always havedifficulties in financing, which is one of the most outstanding issues those restrictingthe development SMEs, and the main bottleneck of this issue is the difficulty inguarantee when financing, because such corporates have issues such as less capacityin risks resistance, imperfect of the management system, weak competitions inmarket competition, as well as the lack of credit and many other issues. Also, latestChina Banking Regulatory Commission "Risk Prompt to Financial Institutions inCooperating with Security Company’s " clearly states: In recent years, part of theguarantee business situation is worrying, lack of credit in guarantee, guaranteeagencies have serious irregularities, and in the cooperation of rural small andmedium financial institutions and guarantee companies, there are potential risks have emerged or the fact of formation of risk should cause great attentions.This paper firstly introduces the development process and the main data ofTaihu County Limited Liability Financing Company, then analyze the company’soverall macroeconomic environment and analyze the role and influence in thecompany’s external environment of each political, economic, social and technicalfactors follow PEST analysis. Then take an in-depth study of the overall industrialenvironment in the financing guarantee field of Taihu County Limited LiabilityFinancing Company, and analyze the current situation and future industry trends.Discuss the status of SME financing difficulties, propose that the solution to thisproblem must be based on financial innovation as the way to establish and improvemulti-level financing guarantee system and concentrate on the integration ofresources, focus support, continued to increase investment and support the financingguarantee institutions to be bigger and stronger as soon as possible. According to theprinciple of giving priority to efficiency, arrange the guarantee resources to investreasonably, guide secured financing guarantee institutions to improve resourceutilization through improved management, deepen cooperation of financingguarantee as well as other means, accelerate the construction of credit reflect andpromote the construction of information systems, services, economic developmententities. Finally, use system analysis to analyze external and inner environment andits own strengths, weaknesses, opportunities and threats of Taihu County LimitedLiability Financing Company, develop a reasonable and sustainable strategy in futuredevelopment for the company, and there must be a significant development on thebasis of the reform on its own.