Research On The Development Strategy Of Small And Medium Sized Financing Guarantee Corporation Under The Background Of "New Normal"

Since the reformation and opening up,Fast development of Chinese economy has made remarkable achievement in the world.Even after the financial crisis Chinese economy still maintained a good growth rate which put forward the international economy development strongly.However,this economic development clearly left the contradiction of economic quality and the quantity leading to the lack of economic vitality.Meanwhile,aiming at adopting the potential risk of micro economy,the government have to take the structural adjustment and long-term stable development policy,which is called the implementation of digesting inventory and decreasing Leverage.Though this action make Chines economic growth has declined,Chinese economic step into a new normal condition,where imply a better future.According to the research at home and abroad,the health development of small and medium-sized enterprises can enhance the vitality of the market and push the technological progress.The economic development,industrial development,technological development,job creation and economic efficiency have been significantly improved with the development of small and medium-sized enterprises.Owe to small size,poor risk management capacity,less collateral assets,financial information opaque,high cost of supervision and other natural weakness of small and medium-sized enterprises,it is facing serious financial constraints,which greatly hindered its health development.In essence,it is still the problem of information asymmetry in credit market reducing the supply of funds for SMEs.It is precisely for the severe financing constraints of small and medium-sized enterprises,Chinese financing guarantee industry came into being as a third-party guarantee company by acting as the leverage and applying its own information advantage to the small and medium enterprises to provide security,which can increase the credit of SMEs to obtain loans to ease the financial pressure.The Chinese financing guarantee industry is still a young industry and mainly function as the bridge between main business and bank.This constituent can improve the trustee by providing guarantee to the capital demand-er,whose products and service can make the applicant get the money easily.Chinese guarantee industry commonly exists the phenomenon of homogeneous competition,risk concentration;risk control pressure.Otherwise,the macroeconomic slowdown,financial reform and direct financial development have a heavy impact to this young industry weakening its competitiveness and market.In this case,the small and medium-sized financing guarantee companies have experienced a further situation,which has to deal with the threat both inside and outside.The small and medium-sized financing guarantee companies pose unique and special advantages,so the scientific and effective way to realize the sustainable development is to focus on the recreation of business and product to meet the renew and various finance demanding in new normal of Chinese economy.Based on the method of theoretical analysis and case analysis,this paper chooses HX guarantee company as a typical representative of small and medium-sized financing guarantee company to analyzes the business characteristics,product characteristics and business strategy,and explores the wisdom of HX guarantee company to make use of its own geographical advantages and geographical advantages,Industrial advantages,scale advantages and information advantages.Finally,this article concludes as follow.Small and medium-sized guarantee companies should utilize their own diversified business structure and regional advantage to the market.Otherwise,products Innovation and business innovation can effectively control the risk;improve their own business capacity and quality.