| Changchun Avitaon Hydraulic Control Co.,LTD is the aviation industry toaircraft hydraulic, fuel, pressure system accessories and engine fuel regulator, fuelpump as the main design, development, production, sales, repair enterprise.Changchun aviation hydraulic control Co., long-term adherence to the other aviationproducts, coordinated development of military strategy, has achieved the greatachievement. But with the military market "ceiling" effect, the development of thecompany in accordance with the bottleneck, China aviation industry "developmentstrategy for the military, civilian Societe Generale", Changhang hydraulic controltimely adjustment of the development strategy, and actively develop intelligentnursing machine civilian industrial projects, in order to realize the synchronousdevelopment, the army and the people, promote the sustainable and stabledevelopment of enterprises, implementation a variety of business, reduce the risk ofsingle product structure brought about by the company.As everyone knows, the aging of population has become a global problem. In2011the world’s population over the age of65is about450000000, accounting forthe world’s total population of9.1%. Nursing the elderly and other lying has broughtgreat pressure to the family and the society has been. Due to the nursing staff of risingglobal aging problem and the global shortage of serious, urgent care products toeffective supplement to the nursing work. Changhang hydraulic control through thedevelopment of potentially valuable for disability intelligent nursing machine projectpeople to use, to solve the present social action inconvenience people defecationnursing problems, solve the present social worker shortage, children to take care of some contradictions existing problem of old man, to enterprise social responsibility,embody the value of enterprises.In this paper, through the relevant theoretical knowledge of marketing the (4P,4C theory, SWOT analysis, five forces model of competition analysis, STP analysis,marketing mix), the research status on the marketing combination of CSC liquidcontrol existed in marketing problems and intelligent nursing machine products, theuse of marketing mix strategies put forward relevant solutions as to providetheoretical guidance of intelligent nursing machine products work with marketing.This article through to the intelligent nursing machine market marketing presentsituation and the existing problems were analyzed, combined with the marketingenvironment of intelligent nursing machine market analysis, the focus is on thedomestic intelligent nursing machine products and foreign products of the same typeof performance comparison, and comparison of domestic and foreign competitorsmarketing methods, experience and lessons of the total node competitors in thedevelopment process of the; from the analysis of market operation environment,market situation of nursing machine products intelligent is analyzed by using the"4P4C" theory, through the analysis of intelligent nursing machine products of macroenvironment, especially for nursing product competition environment analysis usingfive forces model of competition, where that intelligent nursing machine productadvantage; use SWOT to nursing machine product analysis find out the company’snext step focus marketing efforts and the matters needing attention, finally using STPstrategy that nursing machine product market positioning, product, price, channel, thepromotion four aspects developed intelligent nursing machine product marketingstrategy.Based on the design of intelligent nursing machine product marketing strategy,hope that through these studies can help intelligent nursing machine products solvethe marketing problems existing at present, and to establish a set of suitable for its own sales system, make its healthy development, and explore some new mode andnew methods to solve the problem, provide a useful reference for the companymilitary service marketing, to promote the coordination of military and civilian goodsbusiness company synchronous development. |
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