Sales Forecast Research On FAW Besturn B50in Russia

In2010, vehicle sales reached1.38million units in China, which surpassed USA to beNo.1in the world. Domestic competition grew stronger and the share of Chinese brandvehicles has been declining. Chinese manufacturers enhanced their efforts on export for theirsurvival, performance and long-term strategy.FAW vehicles export has been growing since2010. Its growing speed has beensurpassing that of the overall vehicle export. FAW export ranking jumped to the10thfrom13th.Russia is the most important export destination for FAW. A-class segment is the mostimportant segment of Russia car market. Besturn B50, as the key A-class car model of FAW,performs poor in Russia.The purpose of this paper is to seek the proper segment for Besturn B50in Russia carmarket, analyze its competitive strength, find out its target customer and give suggestions onits marketing strategy. Design a sales forecast model to support annual marketing activities.This study will combine second-hand data analysis and first-hand data analysis,captured by market survey to analyze Besturn B50competitive strength. Meanwhile, thisstudy will use time-series model and expert opinions to forecast Besturn B50sales in2015.In this paper, with R software, analyze the data that affect Besturn B50sales and useeconometrics theory to justify forecast model.