Study On The Integrated Strategy For The PEPSI Business Department In Tingyi-asahi-ltochu Beverages

PepsiCo and master kong holdings co., LTD. In March2012reached a strategicalliance in China, Tingyi-Asahi-Itochu Beverages (affiliated with master kongholdings co., LTD.) indirectly owns Pepsi in China23carbonated drinks and1fillingnon-carbonated drinks companies, and PepsiCo (China) investment co., LTD. Allindirect ownership rights.Pepsi master kong drinks were obtained through the transferof beverage filling enterprise holdings co., LTD.5%stake, Pepsi has the right todecide by2015indirect stake in master kong drinks holding up to20%.At the sametime, as part of the union, Tingyi-Asahi-Itochu Beverages has become Pepsi bottleassembly of franchising in China, through relevant filling enterprise system exclusiveproduction, sales, Pepsi carbonic acid drink thereof le brand products, in addition, thecompany and tingyi will each be its fruit juice beverages products use PepsiCotropicana brand authorization for joint brand management.Through the equity transfer, holding each other, cooperate, complementaryadvantages, but both the background and development of the enterprise experience,significant differences corporate culture and management style, together with masterkong group of carbonated drinks have never encountered, so Tingyi-Asahi-ItochuBeverages, the integration process of Pepsi beverage department must be relativelylong, the current integration has been going on for more than two years of time,performance indicators have improved, but there are also some problems.Subsequenteffectively integrate is critical, relates to the success or failure of the league.The author believes that the early stage of the integration of Pepsi beveragedivision is too slow, late again slightly radical, lack of communication and trust in the process of integration, this paper based on the relevant theory of strategic managementand m&a integration, to Tingyi-Asahi-Itochu Beverages, LTD., the internal andexternal environmental analysis, SWOT analysis was carried out on the consolidation,in assets, human resources, enterprise culture to develop and implement integratedthree aspects.In terms of assets integration, make full use of the joint brand effect,increase the degree of channel integration, further optimize the production layout;Interms of human resources integration, rebuilding trust relationship, to retain the corepersonnel, improve the incentive mechanism;In terms of cultural integration, culturalpropaganda in place, highlight the humanistic culture, system culture, team culture.Inorder to ensure the effective implementation of these measures, shall establishintegration work organization guarantee, do a good job of integrating the rhythmcontrol and communication management, strengthen the integration of risk controlfrom three aspects of relevant safeguard measures.For Pepsi beverage business integration Strategy research helps to achieve thebiggest benefit, master kong and Pepsi, strategic alliance and other companies alsoprovide some reference for the domestic and foreign.