Research The Development Countermeasures Of The Penjing, In Maihuayucun Village, Huangshan City

Maihuayucun village is located in Huangshan city, it’s the birthplace of Hui-style Penjing, withlong planting history and unique Penjing plastic art, it enjoys a good reputation both inland and abroad.In recent years, with the improvement of people’ living standards, people claim to the yard, interiordecoration and landscaping also continuously improve, the demand to promotes the rapid developmentof the Penjing industry of Maihuayucun village’s. However, The Penjing of Maihuayucun village’s isstill very background in the mode of production, sales channels, talent training, brand promotion and thebackward traditional art heritage development, etc.This paper take the Penjing of Maihuayucun village’s as the research object, understand threeconditions of the formation of the Penjing of Maihuayucun village’s: natural conditions, social andhistorical conditions, Hongshi clan. Through field investigation and interviews, grasps the Penjing ofMaihuayucun village’s in the development of the situation: There are different forms of Penjingmodelling, traditional modelling form lack of innovation; Production management way is backward,lack the application of modern agricultural production technology; Failure to form a lagging saleschannel, production distribution sales form of integration; Staff quality is low; The brand consciousness;Modern packaging transportation technology has not yet been applied, and so on. Finally take acomparative study base on the theory of Penjing industry development and the status of development ofthe Penjing of Maihuayucun village, combine with the development of ancient villages tourism andmodern agriculture needs, put forward suggestions for the development of the Penjing industry ofMaihuayucun village. Specific as follows:(1) To expand the production scale, form regional markets;(2) Increased investment in science and technology, improve the innovation ability;(3) To expand the sales channels, form the market system;(4) Pay attention to personnel training, construction of cooperation and exchange platform;(5) Strengthen propaganda, pay attention to brand building; (6) Outstanding tourist spots, walk the way which combination of production and tourism.