Study On Brand Image Design Of Agricultural Products Based On Network Sale

With the rapid development of Internet technology and the prosperity of online shoppingmarket, more and more agricultural operators and enterprises began to build and develop thebrand via the Internet. Due to the particularity of network marketing, the brand building ofagricultural products based on network sales also presents different forms.Compared with the brand image design of traditional agricultural products, significantchanges of some elements in the brand image design and building process of agricultural productsbased on network sales have taken place.For example, in addition to the basic element of visualdesign, new elements of customer experience, brand sites or Web store design, social media brandimage promotion and so on also appear in front of us gradually.First of all, the features of the Internet and the network sale must be understood during thebrand image design of agricultural products based on network sale, to clarify the differences of thebrand building between agricultural products based on network sale and traditional offline sale.Then make the overall brand image construction of the traditional agricultural products that basedon network sale, as well as subdividing the markets, accurately positioning the brand, and makingclear of the target consumer groups. Then centering on the brand positioning and brand personality,and with the brand logo as the core, design the foundation part that includes Logotype, standardcolor and cartoon images, etc. And brand packaging, websites or web store design and the designof other application part can be conducted on the basis of that. Social media and some other waysshould be rational used to promote the brand image and maintain the customer relationship.