Study On Export Of Shenyang Machine Tool Co., Ltd (SMTCL) To Mid And South America Under Economic Crisis

SMTCL（Shenyang Machine Tool Co., Ltd） is regarded as representative ofChinese industry. Export of SMTCL is always the top level of Chinese industry. In thepast several years, SMTCL got good achievement in international market, especially theperiod from2003to2013, which reaches20times more.。 Export of SMTCL was fromAsia, then to Europe and America, and then to all the world. Now the new step isvarious marketing aiming various market. Mid-south America is far, but very potential.In the near future, this market will have very good performance.Mid South America are far from China, but market is very potential. In the nearfuture, mid south America will be a very good market. From2007, America subprimecrisis create globe crisis. From year2009, Economic crisis from America to all over theworld. Most of the countries economy got very seirous crack, especially America andEurope. Meanwhile, Mid-south America market perform very stable. So under thebackground that global economy is beginning warm, developing mid and south Americamarket is very significant.Mid-south America market have its own figure: low-mid level requirement, heavyprice competition, high trading risk, trade barrier, and low currency rate. All above arethe difficulties when develop Mid-south America Market. Aiming at the difficulties, thisthesis give out the following suggestions: build new achieve for old customers andagents; taking part in local professional exhibitions and open house, enhancing afterservice, further cooperate with local agents, using Sino Sure to reduce rate loose,reduce cost, etc. These methods will give Mid-South America market new encourage.