Based On The "Concept" And The "Value" Demand Strategy Research On The Experience And The Brand Life Cycle

Experience economy is a new economic pattern appearing to our life followingwith industry economy，agriculture and service economy. Experience economy, as anew design conception of new age creativeness, is now helping the brands to build thecommunication with consumers. Brands could transmit their ideas effectively andaccurately to consumers by visual experience designing, and this method has now beenimplemented more and more into the propagandas.This thesis elaborates the great effect on brands’ success exerted by visualexperience design by the analysis of successful brands，introducing the philosophy ofbrands’ life cycles，interrogating to strengthen the competitive power and extending thelife cycles，which all need effectively apply brands’ visual experience design in order tomake it become strong force.This thesis is divided into five sections. Section one is the prolegomenon. Thissection elaborates the background，significance. Section two is to differentiate someinterrelated concepts. This section studies on the connotations and origins of twoconcepts，subscribers’ visual experience and brand’ life cycles and collates developmentand phrases in history. Section three mainly deals with analysis of examples in whichshows visual experience exerting the great effect on brands’ success by analyzing thesebrands，Apple，Starbucks and Evian. Section four is concerned with a personal brand. Itelaborates on the establishment and publicity models of a children brandand mainlyshows the different significance of every brands’ development phrase as well. Sectionfive is to conclude the philosophy of this marketing strategies，visual experience.