Anhui Sunbuy Wood Of Marketing Strategy

Door industry, though started earlier, but its market development is not mature, in marketing is there are a lot of problems. Anhui Shang Bai Wood Co., Ltd. as a new development of the wooden door manufacturing enterprise, in marketing terms bold reform has gained some valuable experience, but also has many problems, the next step will be how to improve enterprise development is a big problem in enterprises. Therefore, this study selected the marketing strategy of Anhui Shang Bai Wood Co., Ltd as the research object, to explore the wooden industry marketing improvement strategy, to guide the development of enterprises in order to better.This thesis mainly uses qualitative research method case analysis angle method and system, according to the comprehensive analysis of Shang Bai wood company external marketing environment and market demand, the diagnosis on the marketing status of Shang Bai wood company, find out the factors of success and failure, and gives the improvement scheme and implementation of security strategy.The full text is divided into six chapters:the first chapter is introduction, introduces the research significance, the domestic research status marketing industry. Expounded in this paper, the research ideas and methods, as well as the research content and innovation points; the second chapter is the study of the correlation theories; the third chapter is the analysis of the marketing environment of China’s wood industry and wood industry, analysis of market demand, from the overall and individual two aspects market demand is analyzed; the fourth chapter carries on the system analysis to the marketing mix strategy is Bai wood industry limited company; the fifth chapter from the market positioning, marketing mix strategy and key distributors maintain three aspects of strategy marketing mix strategy is given to Shang Bai wood industry company improvement plan; to guarantee execution of marketing strategy is given from the organizational structure, personnel, production logistics, marketing information system security and other aspects; the sixth chapter is the conclusion and prospect part last,In the process of writing this paper pays attention to the combination of theory and practice, emphasizing the comprehensive analysis on the marketing environment and the market demand, and the application of market positioning and marketing mix theory on enterprise comprehensive diagnostic analysis, given the specific and feasible marketing improvement scheme and implementation of security, has the very strong guiding significance on enterprise marketing practice activities.