Research On Marketing Strategy To Promote The Competitive Power Of The Longjiang Group Wood Processing Industry

The present stage our country forestry is experiencing the unprecedented profound change, the forestry guiding ideology by is changing three big benefits proper attentions to both take the timber production as the center, Ecology benefit first. The traditional forestry shadow is desalinating day by day. The Longjiang group wood processing industry in Heilongjiang Province's economy, the social life, in the maintenance ecological environment balance all holds the quite important status. Although the national policy supports vigorously, But the Longjiang group wood processing industry has not still gotten rid of the difficult position. The Longjiang group wood processing industry under such background, How adapts the market economy development demand, Transforms the resources superiority as the economical superiority, Enhances enterprise own competitive power unceasingly To its itself said has the vital significance.The present paper is precisely fully was realizing regarding promotes the Longjiang group wood processing industry competitive power to the marketing strategy the vital role and in the significance foundation, Take promotes the Longjiang group wood processing industry competitive power as the goal, Attempts to find from the marketing angle solves the question strategy measure.The present paper altogether divides six parts, In massive data collection foundation, The author obtains from the competitive power basic concept, Unifies the Longjiang group wood processing industry actual situation Through to competition situation and competition characteristic analysis And referred to the Chinese enterprise federation research and development the enterprise competitive power target system to determine the Longjiang group wood processing industry 's enterprise competitive power appraisal target system, And has carried on the preliminary appraisal. Draws the Longjiang group wood processing industry overall competitive power not strong conclusion And theoretically had proven the low marketing level is an important attribute. Then the present paper has carried on the analysis to the Longjiang group wood processing industry's marketing environment from macroscopic and the microscopic two aspects, and has carried on the elaboration to the enterprise marketing present situation, promoted the Longjiang group wood processing industry competitive power for as follows formulation the marketing strategy to lay the foundation. Finally, the present paper analyzed with emphasis has been able to promote the Longjiang group wood processing industry competitive power the marketing strategy, and according to the Longjiang group wood processing industry's characteristic in the product strategy, the price strategy, the channel strategy, promotion strategy several aspects proposed some have the pointed strategy measure.and proposed the marketing strategy implementation safeguard measure. The paper is helpful carries on a more accurate assurance in the Longjiang group wood processing industry to own competitive power condition. And it promotes itself for the Longjiang group wood processing industry by the marketing angle competitive power to provide the reference and the model.