Study On Design Of The Cartoon Image In The Brand Of Children Garment

As a special symbol of the image in the animation industry, the cartoon image has beenmore and more applied to the category of the children’s class brand. This not only meet thechildren’s demands of consumption psychology, it’s more beneficial to the brand imagemarketing and Great-leap-forward development of China’s cartoon industry. At the same time,with the help of cartoon image’s influence, the industry could be better to shape the brand image,to prominent the differences of similar products, and also provides for the broader spreading wayto cartoon image’s dissemination, and the great help to promote China’s cultural originalityindustry’s soft power.Brand is a kind of commercial culture phenomenon that is a product of the commodityeconomy development to a certain stage. Children’s clothing industry is a sunrise industry ofgarment industry in our country, in recently children’s clothing consumption market continuedrapid growth, consumer demand for children’s wear is changed the needs of basic practicalgradually turned to the emotional level, the change of consumption idea makes children’sclothing industry into the era of brand competition. How to win in the fierce competition in thechildren’s clothing? It’s based on the market depends on the children’s clothing brand designlevel and efficiency, efficient design process is the guarantee of children’s wear brand strongcompetitiveness solid backing. Using or creating cartoon works, make similar to their ownclothing brand culture of enterprise culture to customers for effective marketing communications,cartoon image as a brand ambassador or design elements are more and more children’s clothingcompany as the development direction of brand innovation and marketing.As an emotional appeal, the thesis take the children to the group characteristics and consumerpsychology, through the analysis of children’s clothing products on the market research,discusses the application of cartoon image design in children’s wear brand in China. To a largenumber of literature and data as the theoretical foundations of the thesis, the cartoon image of the definition, characteristics and current situation of children’s wear brand in the market in Chinahave made a more comprehensive overview, and the cartoon image in the children’s wear brandbuilding and authorization management for the modeling of inductive analysis, through datacollection and research methods such as comparative analysis, the innovation design tosummarize cartoon image of the design ideas and application value in children’s clothing design.In this paper, the research emphasis is the cartoon image in children’s clothing enterprise branddesign process of China and law of children’s clothing series product design applications.Through to the cartoon image features extraction and innovative design attempts to create a newthinking of the children’s clothing design.