The Application Of Cartoon Image In The Brand Promotion

With the rapid development of the times and digital technology, modern cartoon art, as a systemic cultural industry, not only integrates into aspects of culture, art and the market economy, it even affects the costumers" consumption concept.In recent years, cartoon is so popular around the world that it even brings corporation transformation. Many companies take advantage of the unique charm and the commercial value of the cartoon, use cartoon characters as their brand spokesperson. Cartoon image endorsement plays an important role in promoting the brand, which has become an effective way to build a good brand image and create brand effect. In this context, this thesis further explores a series of questions such as what is cartoon image endorsement, what is brand image promotion, the advantages of cartoon image endorsement compared to other ways of endorsement as well as the relationship between cartoon image endorsement and brand promotion.