| Nowadays,cartoon is getting more and more popular,it is no longer a strange thing.It was born long time ago.At the beginning,cartoon images were just figures in cartoon and animation.Gradually,with the popularity of cartoon images,businessmen find a very useful and effective way to publicize their brand products by using cartoon images.Cartoon images are not only widely welcomed by the general public,the brand products which using cartoon images as their virtual spokesperson are also widespread loved by consumers.At present,cartoon images have already been widely applied in all varieties of brand products, and it has brought enormous business opportunities and profits to businessmen.By analyzing large quantities of theories and cases,this article analyzes some classic cartoon images which are from successful brands at all times and in all lands. It tells us the significant meaning of cartoon images with brands,and also,it tells us how to choose and design right cartoon images as spokespersons for the enterprises'brand.Then they can do some reasonable and planned commercial operation.With analyzing large quantities of cases,I hope to have more profound understanding for the relations between brand conception and cartoon images in this article.I really hope that this article can inspire the design of cartoon images in China. |