Research On The RHC Group Marketing Personnel Incentive Mechanism

With the convening of the Third Plenary Session of Eighteenth Central Committee, it takes more space for architectural decoration industry that the policy on accelerating economic development and reform and opening-up have been published.RHC group is one of the leading enterprises in Chinese construction curtain wall industry. And in the photovoltaic curtain wall pilot enterprises, the overall strength of the curtain wall te-chnology research and development, engineering design, manufacturing, installation, consulting services and other areas, RHC group is also in the forefront of the ndustry. The headquarter of RHC group in Shenzhen which is the Pearl River Delta economic zone. RHC group devel-oping quickly in the industry because the coastal SAR Government investment system reform eff-orts, policy and institutional benefit cutting-edge information and other factors. However, with the rapid expansion, the company’s marketing network and perestroika "wide distribution" strategy, have been hampered by the increasingly fierce market competition and the construction of highl-y qualified personnel. Competition in the market is the talent competition, the company marketin-g team incentive has little effect, cross-regional business projects disputes, the situation of def-eating/grab was serious, employee satisfaction is ow, and seriously hampered the overall layo-ut of enterprises and development.How to design and build a scientific and effective marketing staff incentives, we should ad-opt the management measures in line with the corporate status quo, to atimulate the enthusiasm of the marketing staff, creative work initiative and consciously, so as to realize the organizati-on’s development goals continue to maintain its leading position. Those are the most primary things that we need to do for the team and human resources.According to the relevant incentive theory and performance management, this paper has investigation and research on the situation of incentive sustem in RHC group, and de-signed the most suitable incentive system for the RHC group’s marketing staff. This new incentive system is mainly based on the development the present situation in RHC group, and the aim is to improve the effect of incentive system for different levels of marketers, and make some advices for how to ensure the new incentive system can be implement effectively. Another state-owned enterprises and private constuction enterprises have the si-milar troubles and a series of measures. So they can also get a reference and inspiration when they facing the same problems.