Strategy Research Of SZ Building Decoration Company Marketing

China architectural decoration industry has now for 26 million annually, development of many enterprises to join, employees in more than 20 million, the output of more than 20,000 billion yuan. The annual architecture decoration area of up to 10 million square meters, the annual output growth period, substantially higher than nearly 20% of GDP growth rate. Architectural decoration industry has become the national economic and social development in the vibrant industry is emerging social new consumption hotspot and new economic growth point. Very promising prospects, but there is fierce competition. How to make enterprise in the industry environment of fast development, the enterprise marketing strategy is critical.Based on the background of architecture decoration company SZ, applying modern marketing theory, from the macro environment analysis, using the potter, with five competitive forces model of enterprise resource for subdividing power customer, selection and positioning, according to the target market positioning, enterprise managers develop and matching marketing mix strategy, and finally to SZ architecture decoration company marketing strategy for the implementation of control. To explore the construction decoration company SZ a successful marketing strategies. SZ architecture decoration "chain" extends the marketing strategy worth exploring, it can not only succeeded in cutting potential new entrants, and still can weaken the downstream suppliers bargaining ability, Not only conducive to learning as well as other industry industry to reference.