The Empirical Research About Relationship Between Assets Structure And Operating Performance Of Home Appliance Industry Listed Companies Under The Background Of E-commerce

The relationship between company’s assets structure and operating performance is an eternal topic in the assets structure theoretical circle. And it is also worthy of study for its great theoretical and practical value. The conclusion that the assets structure influences the operating performance was agreed and accepted, and financial experts have also been efforts to seek the relationship between assets structure and enterprise value and corporate performance. However, it is more concerned about the relationship between company’s assets structure and operating performance than the assets structure and operating performance. With the economic development and the popularization of Internet, e-commerce is no longer unfamiliar for the general public, more and more online shopping for consumer consumption patterns. In recent years, online home appliance sales were also at a fast pace, the giant household appliance enterprises have also set up a network of sales channels. With the increasingly fierce market competition, the traditional development of household electrical appliance enterprises, is treading on thin ice. Household appliance industry competition pattern gradually deteriorated and the prices continue to drop. Major home appliance enterprises is not only accelerated the pace of expansion in the network, but also increasing promotions in the store. Household appliance industry developments in this challenging context, its own assects structure whether could meet the demands of a new age? We hope through the study of household electrical appliance enterprises under e-commerce environment the relationship between assects structure and corporate operating performance, and for household electrical appliance enterprises in the new environment of various assets under investment recommendations.At present, it is necessary to analysis the relationship between the assets structure and the operating performance of the listed companies in home appliance industry, on the contrary, many studies are easily obtained about the assets structure and the operating performance but few studies on the relationship of them. So what on earth is the relationship between the assets structure and the operating performance of Chinese home appliance industry listed companies? How to optimization the assets structure of Chinese home appliance industry listed companies and improve the operating performance of them? The main aim of studying the assets structure is to offer a theoretical explanation and prediction on the relationship between the assets structure and corporate operating performance.This article study mostly take the relationship of assets structure and operating performance of Chinese home appliance industry listed companies as research object, expounds the relevant theories of assets structure and operating performance. And then the home appliance industry development present situation and characteristics are described. After that, discuss the relationship between assets structure of Chinese home appliance industry listed company and assets perform from two angles of theory and demonstration. Finally, based on the analysis of the results of the study, we put forward some suggestions to optimize the assets structure, thereby enhance the company’s operating performance.