Research On The Design Of Theme Shopping Mall

With the development of society, the impact of electronic commerce, topicalization management, experience change consumption is increasingly becoming the focus of attention of the retail market competition, thematic shopping mall has become one of the development trend. In the face of our country at present,the shopping mall construction boom and the does not adapt the design, development and management mode, what interior design strategies to adapt to the time changes, shorten the gap with developed countries and reduce the impact of foreign enterprises after China entered into WTO, provide people with making public individual character, experience joy and enjoy life place are increasingly becoming the urgent need to study and solve problems.Papers to the thematic shopping mall as the research object, in view of the traditional shopping center in absence of theme, experience boring mechanical damage, through the case investigation and statistical induction and practical design, based on the analysis of domestic and international relevant theories are integrated and researched, analysis the thematic shopping mall this new building types. The author focuses on the analysis in the theme of shopping mall project interior design characteristics, and from the commercial marketing and consumer psychology angle to thinking, further summarizes thematic shopping mall design new methods, hoping to wake up with small see big, interior designer in the experience economy era tide of architectural design to think and explore, using the design guiding construction, guide consumption, stimulate the city vigor, promote social progress.