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The Key Factors To The Internet Technology

Posted on:2015-04-21Degree:MasterType:Thesis
Country:ChinaCandidate:L LinFull Text:PDF
GTID:2309330467962118Subject:Business management
Abstract/Summary:PDF Full Text Request
Mobile Internet technology innovation and the growth of mobile users promote the application services of the internet. Internet-based application services enter the people’s daily life.The more expert study about this field.Some studies had explored the factors impact people to use the internet application.But most were about E-commerce area.Research for universal internet application services rarely, and lack of quantitative research to the universal internet application services. Particular in the background of the mobile internet development in a high rapid,few researchers concern about the change of the factors that user accepts the traditional internet application.For all above, this study selected the traditional internet E-mail application as the shudy object. This study has four parts. The part one introduction the background of study, and get the question we study for. In the part two we review the research status and solution to the question above. And part three we get the factor impact user accept the internet application services in the scientific methods (including Focus groups and interviews with experts).the last part we use the scientific methods to analysis data obtained by Survey. This study finally find out six key factor to the internet application services including Customer Service, External Normative, Safety and Reliability, Functional Ease, Client, No Disturb.This study make up the weak of the existing research. Develope the scale of The Key factors To The Internet Technology. Provides a theoretical basis to the future research. This study helps the internet company to improve their product success rate.
Keywords/Search Tags:internet applications, key factor, consumer behaviou, userexperience
PDF Full Text Request
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