Company B Parental Mobile Internet Applications Marketing Research

With the popularity of mobile intelligent terminal, as well as3G,4G, WIFI mobile communication infrastructure construction, mobile Internet show the rapid development of a variety of mobile applications emerging markets outbreak also subvert traditional Internet business model.Smartphone users in China, the ages of21-30years old users account for nearly70%of the share, the80s has become a major user groups of the Chinese smartphone. And the rapid development of smart phones and mobile internet more convenient to parents so that the80parents can be learning parenting knowledge anytime and anywhere.This article includes a parenting mobile internet application’s target customer analysis, market environment analysis, competitive analysis, the B Company status quo analysis, market expansion mode analysis, and the analysis of related outreach program implementation, analysis of the external environment of the parenting mobile Internet application’s market and Company B’s internal environment, get the result that parenting mobile internet applications is a very potential market. With Market prospects for the development of the mobile internet market development and parenting vertical industries, depth and detailed analysis of research on how to expand the parenting mobile internet innovative applications for Company B. Analysis and comparison of Company B’s parenting mobile applications with current nursery site market differentiation strategy, and application user experience expansion strategy, channels of cooperation to promote the expansion of the policy research; further subdivision research parenting mobile applications in the new media search engine optimization strategies, social networking, micro-blog market expansion strategy. Meanwhile, analyse three of the more popular mobile applications on the current market:iOS, Android, HTML5, to research company B’s parenting mobile applications cross-platform marketing strategy.I hope with the writing of this article, could enhance the application of market share for Company B, and bring some new thinking and help; achieve competitive differentiation strategy, and to practice the use of text related to marketing strategies.