Study On The Effect Of Information Spreading VIA Virtual Community On Consumer Purchase Decision Based On Social Capital Theory

In order to establish the cost of capital market to pricing and improve the efficiency ofmonetary policy transmission and optimize theconfiguration of financial resources,China began to try to interest rate marketization reform in the1980’s.So far, the inter-bank bond market, inter-bank lending market, discount and rediscount market currencies such as the market interest rate and foreign currency loan interest rates are already open. But, as the most core of RMB deposit and lending rates in the current interest rate system, our country still has the certain control measures and implement the basic policy that pipe logoff, deposit interest rate loans for "online".This article based on the marketization of interest rate, currency to the mechanism and the relevant economic theories of industrial structure as the foundation, reviews the development of our country interest rate marketization. By regression analysis method, using the actual data, based on the theory of cointegration and VECM model, the author discusses the relationship between interest rate and other economic indicators. Based on the real interest rate and currency supply and demand, the granger causality of the capital market analysis, further explore the role of interest rates in monetary policy transmission mechanism. This article also expounds the influences of the change of industrial structure on economic growth, and the interest rate on the impact of industry structure in the monetary policy transmission mechanism. As a case study of Wenzhou analyses the loan crisis, the marketization of interest rates and interest rates are applicable. Through the empirical study on the following useful conclusions: Both in Shibor benchmark interest rates and the market interest Rate have played an important role in price reflect funds. The central bank to adjust the money supply policy can sufficient feedback obtained by two kinds of changes in interest rates. Monetary policy is difficult to through interest rate transmission channel to have the effect of regulating the guidance of investment in fixed assets. The change of consumption in the short term will have a great influence to the market interest rate and the benchmark interest rate, but has a long-term impact. Adjust the market interest rate and the benchmark interest rate, on the other hand, can have direct impact on consumer market, even if the impact strength will gradually decay.Changes in the industrial added value not larger influence on market interest rates and the benchmark interest rate, but the adjustment of the interest rate will bring negative impact to the industrial added value,Both in market interest rates and the benchmark interest rate can be used as the central bank observation of price regulation and control important indicators.The factor affecting consumer and corporate decision-making is the real interest rate rather than the nominal interest rate, and often is a real long-term interest rates rather than short-term interest rates have important effects on investment spending. The real interest rate level’s influence on the stock market and bond market is significant.