Study On Fresh Agricultural Management Strategy System Of "Agricultural Cooperatives And Community Butt"

In recent years, the "community parity shop" which initially originated fromGuangzhou depends on the supply and marketing cooperatives and farmers’ professionalco-operatives, through the formation of agricultural enterprises, building a bridge betweenthe consumers and cooperative, through the "producers, distribution company, consumers"short channel marketing model, directly to sales the fresh produce from cooperative to theneighborhood residents. It’s not only convenient for the public but also reducing the salesprice, at the same time due to the short distance, to a large extent, to ensure that the freshagricultural products. At the same time, solve the difficulties of the shortage of agriculturalproducts marketing channel and the sales of agricultural products for the farmers’professional co-operatives. In early2012, Baoding new cooperation of agriculturalproducts sales company (hereinafter referred to as the "new partnership") entrusted byBaoding supply and marketing cooperatives, become the "government work report" to theimportance of Baoding and huimin projects-"Baoding fresh agricultural productmarketing system" operating entities. Baoding "agriculture docking" fresh agriculturalproduct marketing system has been running more than two years. There are no scholarBaoding "agriculture docking" fresh agricultural product marketing system evaluation andsummary. Taking Baoding "agriculture docking" fresh agricultural product marketingsystem as the research object can fill a vacancy "agriculture docking" theory of Baodingcity, which has a strong practical significance. The purpose of this study is to find out therestricts factors of "agricultural docking" fresh agricultural product marketing system ofBaoding, and put forward the reasonable suggestions.This study based on the theory of cooperatives, agricultural product supply anddemand balance theory, consumer behavior theory, marketing theory as the theoreticalbasis of agricultural products, adopting the method of literature method, the quantitativeanalysis, combining qualitative analysis with quantitative analysis, normative analysis andempirical analysis methods of combining the analysis of survey data processing, find outthe Baoding "agriculture docking" fresh agricultural product marketing system problemsexisting in the process of operation. Farmers’ professional cooperations (hereinafterreferred to as the "cooperation") and new cooperation company benefit couplingmechanism is not close; Cooperation varieties advantage weak the price advantage; Lesscooperation planting varieties; Cooperation technology talent shortage; Low agricultural production. New cooperation company unclear responsibility system; Do not give full playto their role; The lack of development funds; Logistics distribution efficiency is not high.Community outlet store location is unreasonable; Some agricultural prices lead toagricultural products unsalable higher; Vegetable waste serious in winter; Communityformed directly has no advantage; Employee ability is uneven. Pressure near thecommunity planning is not perfect; Competition; Property is not cooperation. Thegovernment cooperation management does not reach the designated position; Propagandais not enough; Money is not enough strong; Industry service system is not perfect; Lack ofthe relevant laws and regulations.Through the Baoding "agriculture docking" fresh agricultural product marketingsystem restriction factor analysis, put forward the following countermeasures andsuggestions. First of all, the farmers’ professional co-operatives deepen multiparty bodyfor "agriculture docking" understanding; Establish a tripartite consultation mechanism;Strengthen the construction of talent team; Encourage cooperation association. Secondly,the new company "dual-track" operation mode of cooperation; Prominent direct advantage;Attaches great importance to the store location; To predict the optimal replenishmentquantity. Last, the government’s policy support system of "agriculture docking" planning;Increase capital investment to improve the financing environment; Give full play to therole of the government in the construction of organization system; Help the company toimprove the logistics facilities; Improve the related tax and legal system; The governmentset up "agriculture docking" supervision mechanism.The innovation of this article is: the study for the first time taking Baoding docking"agriculture" as the research object, prior to this no scholar of "agriculture docking" forBaoding. This study firstly take the research object as a whole, comprehensive analysis offresh agricultural products marketing system of Baoding. Compared the fresh agriculturalproducts marketing system of Baoding with other agricultural products circulation mode,analyze the advantages of Baoding fresh agricultural product marketing system.