The Diffusion Reaserch Of Bit Product Based On Price

With the growing popularity of information infrastructures and equipments, more and more bit product penetrated into every corner of our life. The popularity of the rise of intelligent terminal equipment and the Internet mania also added fuel to this situation.Since the special properties such as nearly zero marginal cost of bit product and the intense competition in the bit product industries such as Internet industry, the bit product is usually provided in a FREE way, and the public seems to adapt this gradually. However, any products have there costs, and any business will inevitably pursuit of profit, it is an inevitable to find another pricing methods besides the FREE. So here comes the questions like waht the bit product sales will face in different pricing and which of the strategies should companies take.To solve these problems, we firstly established a Pricing Based Small-World Network Multiple Influence Model depend on the study of bit product diffusion models and pricing model. Secondly we proved that our model have a relative goodness compared with BASS model, GBM model and NUI model by instant messaging products. Finally, we analyzed the diffusion and simulation results of the model in different pricing strategies by living and social bit product, and discussed the pricing strategies of business under different market structures and market position.It is rarely invovled in past researches of joining price factor in a complex network model and exploring the pricing strtegy case studies and applications, which is also the innovation and core value of this study. And, which is more important, this outcome is not only a useful attempt of complex networks based diffusion of bit product, but also some benefits for pricing strategies of business on the field of bit product.