A Research On The Competitive Strategy Of Datang Wireless Mobile Innovation Center

With the3G technologies mature and4G networks are commercially deployed, the industry and application of information technologies like mobile Internet, cloud computing, and the Internet of things are integrating and developing rapidly, and the demand of information consumption is rising, which provides a very good opportunity for the development of mobile communication industry in china. However, while the market size and scale increase, more and more domestic and foreign manufacturers join the market competition, so that the competition of mobile communications market is intensifying. If Datang Wireless Mobile Innovation Center wants to seize the opportunity in the development and change of industry, grow and develop in the fierce competition, and complete the transformation from a Research and Development cost center to profit center having its own profitability, he must formulate an effective competition strategy, and establish and maintain the competitive advantage.In this paper, we make analysis and research based on the strategic management theories. First, a PEST analysis is used to scan the external macro-environment facing by the Innovation Center, and with the help of market competitiveness analysis through applying Michael Porter’s Five Forces Model, we find out the influential factors that affect decision-making in formulating the competition strategy. Then, this paper briefly reviews the development history and current status of Innovation Center, and describes the Innovation Center’s strengths, weaknesses, opportunities and threats based on SWOT analysis. Based on above, the paper put forwards the view that Innovation Center should set growing into a professional, comprehensive, sophisticated international technology R&D Center as its strategic objectives, and implement a differentiation strategy with cultivating its core competence and collaborative Environments. Finally, we discuss the strategy implementation measures of Innovation Center:Continuing to strengthen the standardization of the security role. Attaching importance to intellectual property rights management and operation, and revitalizing the intangible assets. Optimizing the organization management. Developing product differentiation strategy. Optimizing available resources allocation, and increasing customer satisfaction. Establishing a market-oriented pricing structure matching the strategy for different products. The research and analysis of this paper give some advice on how Innovation Center establishes and maintains its competitive advantages in the market competition, which not only enrich the theoretical research in the area of innovative enterprises’ competitive strategy,but also provide a certain significant reference for the domestic R&D institutes or innovative enterprise when they choosing the competitive strategy and increase their market competitiveness according to their own characteristics.