Research On The Dynamic Mechanism Of The Mobile Internet Users’ Changes

With the continuous development of communication technology, Mobile technology andTraditional Internet services are integrated continuously, then the number of Mobile Internet users isincreasing rapidly and the scale of Mobile Internet users group is expanding. This expansion isrelated to not only the richness of the content of Internet services and the standard of tariff, butalso marketing strategy of operators in Mobile Internet and the original scale of the users group.Changes of Mobile Internet users are the results of many factors, and the degree of different factors’effects on the users group is different. So studying the influencing factors of mobile Internet users’changes and the mechanism of the changes, help the Mobile Internet-related businesses, accordingto the characteristics of the customer group, to draw up relevant incentive measures to promote thedevelopment of Mobile Internet services.In the thesis, based on the related research, we analyze that the external factors impact on thechanges, including macroeconomic level, national policies, industry competition and the internalfactors including marketing costs, tariff levels, business innovation and so on. The thesis alsoexplores the mechanism of changes that the factors influencing on user groups, and then establishesa system dynamics model about the Mobile Internet users group’s changes, using software namedVensim PLE to simulate systematically for users’ group. Finally, the thesis determines the keyfactors influencing changes of users’ groups and enhances strategies for the development of MobileInternet users.Results of the thesis will provide theoretical basis for the development of MobileInternet-related operations’ services and expansion of the scale of the users’ group.