Astudy On The Evolution Of Mobile Internet Industrial Chain

Mobile Internet industry chain is complicated increasingly, and in continuously changing. This paper first elaborates the connotation of mobile Internet, and makes clear the definition of mobile Internet from network, content and terminal. Then based on the study of the development and key participants of mobile Internet industry chain, this paper establishes three-vertical and three-horizontal structure model of mobile Internet industry chain. According to the analysis of forming process of countries'mobile Internet industrial chain, this paper finds that the formation of mobile Internet industry chain is going on the premise that external environment is mature, and is first initiated by network operators, who dominate the subsequent design and structure of industry chain, and shape the industry chain finally. Based on the analysis of the evolution mechanism of mobile Internet industry chain, this paper establishes the evolution model of mobile Internet industry chain with the method of "industrial maturity - gravity of industry chain" , to describe the evolution process of mobile Internet industry chain .Finally, based on the analysis and research above, this paper makes the further study on the inner mechanism and the evolution of mobile Internet industry chain, adopting the method of system dynamics. The results show that, alone with the development of mobile Internet industry chain, the gravity of industry chain moves from network to concurrence of network, content and terminal, and finally move to user value. This verifies the correctness of evolution model of mobile Internet industry chain.