The Broadband Marketing Strategy Of China Mobile Corporation Changzhou Branch

This study is based on Changzhou broadband gradual improvement, as well as under the background of rapid development of the Internet, Changzhou marketing environment for mobile broadband services is described, using SWOT analysis of Changzhou mobile broadband services, such as a detailed account of the internal and external environment, analyzes the advantages and disadvantages of broadband services, broadband opportunity and threat of Telecom broadband comparison. Mobile user’s size and brand, the company’s focus is in broadband mobile broadband advantage. Secondly, the analysis of Changzhou mobile broadband problems marketing, product, marketing, backward, single channel, are restricting the rapid development of broadband.Again, problems in the broadband market, using STP theory to analyze user characteristics, separating urban rural markets, domestic individual market segments such as high or low in the market, the consumer market. Score various market segments. According to4P, as well as4c marketing management theory, has developed a series of broadband services marketing strategies, including product mix, pricing strategy, advocacy and promotion policies, and so on. Design each personalized broadband product in the target market, broadband prices cheaper principle, non-binding character. Broadband channel diversity, Office of community-oriented channels, phone, Manager, e-commerce and other new, changed promotions, using service promotions, holiday promotions, and so on. Finally, considering the actual situation of enterprise development, through the implementation of broadband business support measures, the establishment of an effective system to implement marketing strategies, about possible solutions to the issues raised, for the development of mobile broadband service next proposes specific marketing measures and control methods.